#Marketing

Corndogs Germany

Corndogs Germany is a street food stand and brings the American Corn Dog to Hamburg and the surrounding area. We helped Corndogs Germany to improve their social media presence to achieve more reach and increase awareness. Thereby different goals are in the foreground.

2022

Ziele

1

Increase brand awareness (growth rate).

2

Increase followers to 750
(Instagram).

3

Über 100.000 Impressionen auf Instagram.

Approach

After a clear definition of the goals, the question arises as to how we can achieve these goals. The focus at corndogs_germany is primarily on the two social media channels Instagram and TikTok. What works well on both platforms is video content. So it was clear that video would play an important role in the strategy.
Since corndogs_germany is a street food stand, it is especially important to get the attention of relevant users who are nearby and have an interest in the food. An engagement strategy with a focus on Hamburg, Hamburg Cathedral and Hamburg Harbor ensures a sustainable impact on users.
In the course of the project, the plan is to optimize from the mistakes and numbers. What works and what does not work to build a sustainable following and help the brand corndogs_germany to long-term success.